I’ve been a member of the SDX Board of Director for several years now. I was recently tasked by the Communications Committee to create portraits of my fellow Directors for use on the SDX website. The board has grown in recent years to 30+ members. It's a strong group of passionate individuals from the San Diego advertising, marketing and media fields. Given the large group of creative individuals I wanted to present the individual portraits as a complete, stand alone portfolio. I presented a mood board with candid black and white portraits. My approach was a theme that is popular with my corporate clients right now. I call it the "Moment between the Moments". It is that split second when the subject has let their guard down and is no longer "posing". Many of my corporate clients are looking for something a little different for their executive and staff portraits. The standard headshot is out. The environmental office portrait is waning. This candid approach has proven quite popular. I was pleased the Communications Committee approved the creative direction. All of my subjects bought into the concept as well. Everyone arrive inspired and ready for anything. In addition to the website, SDX created a series of ads featuring select portraits to run locally. The above ad features fellow Director Miguel Fenton, VP of Sales Local at Entravision. Below are the other portraits.
Special thanks to Angela Hess, Amy Richardson and Justin Galloway (the photographer of the photographer) for their help in the production.